Leading branding and communications for a group of companies teaches you discipline. Every message has an audience, a purpose and a tone. Every piece has to feel like it belongs to the same family.
I started to notice that the best-dressed people work the same way. They have a recognisable point of view, they adapt to the occasion without losing themselves, and they edit ruthlessly.
Good communication and good style have the same rule: know your audience, then be unmistakably yourself.
If you treat your wardrobe like a brand system, getting dressed becomes easier, and you become more memorable.
